Dewar’s Profile: How About Scotch for Breakfast?

Because the Sunday Morning Group has an international reputation in the marketing world, the manufacturers of golf-oriented consumer items—and especially golf-oriented alcoholic beverages—sometimes come to us for help with product positioning. Recently, the people who make Dewar’s blended scotch whisky asked us to test a drink they’d come up with, called Dewar’s Hole-in-One Cold Brew. Here’s what it looks like:

dewars coffee-001

And here’s the official recipe:

3 shots of cold-brew coffee

2 shots of DEWAR’S 12-Year-Old

½ shot of simple syrup

1 dash of vanilla extract (optional)

¼ shot of heavy cream

Add the coffee, whisky, simple syrup and vanilla extract (if using) to a cocktail shaker. Add ice to the shaker to above the level of the liquid and shake for 3 seconds. Strain the mixture into tall glass with ice cubes. Top with heavy cream, optional.

As it happens, my wife is a cold-brew nut. So with her help I mixed up a batch of Cafe du Monde Coffee and Chicory in our kitchen (and allowed it to cold-steep for 24 hours):


Then, on Sunday morning, I took the coffee to the club, along with all the other ingredients—including a bottle of scotch provided by Dewar’s—and set up a “test bar” on the first tee:


The guys gave it an exhaustive work-up:


They even checked the purity of the individual ingredients. Did you know that red Solo cups came this small?


Final verdict: all possible thumbs up. And there is no way that the vanilla or heavy cream should be considered “optional.” I had to leave the scotch out of mine, for personal reasons, but even in its virgin form Hole-in-One Cold Brew is great—like melted Haagen-Dasz coffee ice cream on the rocks. And Hacker (real name) finally had an excuse to wear his red Dewar’s fleece jacket, which he bought for $10 during a promotion of some kind at our liquor store a decade or two ago, before we had a working relationship with the company.


Next: how about something made with Wild Turkey?


We have lots of them in our area—including on the eighth hole, above—even though Reese periodically thins the flock:


Incidentally, when a detachment of the Sunday Morning Group was in Ireland, last month, Reese’s foursome spotted a fox on the third hole at Enniscrone. Reese has a den in his yard at home, and he knows how to speak fox:

He fox-barked at the Enniscrone fox three times, and all three times the fox turned around. And Reese can gobble, too.


How to Keep Your Ears Warm on a Cold Golf Course

For the first time since March, nobody wore shorts on Sunday. From left to right: Doug, Tim, Gary, Mike A., Hacker (real name).

Turnout was low last Sunday. The weather was cold and windy—so much so that everyone wore long pants, even though the Sunday Morning Group gives an extra handicap stroke to anyone who wears shorts after November 1 (and two extra strokes after December 1). Also, probably, some guys were still recovering from overexposure to their in-laws during Thanksgiving week.

Because of the weather, I wore two hats plus a thing I got in Norway back in September. (I was there on a New Yorker assignment unrelated to golf.) I don’t know what the thing is called, but here’s what it looks like:

This is the thing I got in Norway.

It’s a fabric tube. You can wear it around your neck or around your ears or around your whole head, and you can also use it as a do-rag-like hat. The person who gave it to me—a guide in a national park—wore hers just around her ears, like this:

A guide in a Norwegian national park.

Last Sunday, I wore mine like that for a while, and then I wore it just around my neck, and then, when the wind picked up, I wore it like this:

I realize that this looks ridiculous, but it was very warm, and it kept my Enniscrone Golf Club stocking cap from popping off the top of my head.

Is the Norwegian thing a snood? I can’t say, because I don’t really know what a snood is, and the dictionary and Google aren’t entirely helpful. Many years ago, a woman on a street in Cambridge, Massachusetts, asked my wife’s grandmother, “Where do you buy your snoods?” and my wife’s grandmother didn’t know how to answer because, even way back then, she didn’t really know what a snood was. (It turned out that the woman was referring to her headband, which my wife’s grandmother had bought at Woolworth’s.) Anyway, I now keep my Norwegian thing in my golf bag, in the same pocket as my winter gloves. It weighs almost nothing, but in cold weather it’s an emergency head heater.