Because the Sunday Morning Group has an international reputation in the marketing world, the manufacturers of golf-oriented consumer items—and especially golf-oriented alcoholic beverages—sometimes come to us for help with product positioning. Recently, the people who make Dewar’s blended scotch whisky asked us to test a drink they’d come up with, called Dewar’s Hole-in-One Cold Brew. Here’s what it looks like:
And here’s the official recipe:
3 shots of cold-brew coffee
2 shots of DEWAR’S 12-Year-Old
½ shot of simple syrup
1 dash of vanilla extract (optional)
¼ shot of heavy cream
Add the coffee, whisky, simple syrup and vanilla extract (if using) to a cocktail shaker. Add ice to the shaker to above the level of the liquid and shake for 3 seconds. Strain the mixture into tall glass with ice cubes. Top with heavy cream, optional.
As it happens, my wife is a cold-brew nut. So with her help I mixed up a batch of Cafe du Monde Coffee and Chicory in our kitchen (and allowed it to cold-steep for 24 hours):
Then, on Sunday morning, I took the coffee to the club, along with all the other ingredients—including a bottle of scotch provided by Dewar’s—and set up a “test bar” on the first tee:
The guys gave it an exhaustive work-up:
They even checked the purity of the individual ingredients. Did you know that red Solo cups came this small?
Final verdict: all possible thumbs up. And there is no way that the vanilla or heavy cream should be considered “optional.” I had to leave the scotch out of mine, for personal reasons, but even in its virgin form Hole-in-One Cold Brew is great—like melted Haagen-Dasz coffee ice cream on the rocks. And Hacker (real name) finally had an excuse to wear his red Dewar’s fleece jacket, which he bought for $10 during a promotion of some kind at our liquor store a decade or two ago, before we had a working relationship with the company.
Next: how about something made with Wild Turkey?
We have lots of them in our area—including on the eighth hole, above—even though Reese periodically thins the flock:
Incidentally, when a detachment of the Sunday Morning Group was in Ireland, last month, Reese’s foursome spotted a fox on the third hole at Enniscrone. Reese has a den in his yard at home, and he knows how to speak fox:
He fox-barked at the Enniscrone fox three times, and all three times the fox turned around. And Reese can gobble, too.