At a rich-guy club several years ago, I stopped by the golf shop to buy Pro V1s, and when the assistant behind the counter told me how much they were I said, “Oh, no, just a sleeve,” but—ha-ha!—the joke was on me. I bought them anyway, because I didn’t want some kid to think I couldn’t afford fifteen dollars apiece for golf balls. During my round, though, I played away from trouble, and I never went for anything in two. And when I got home I moved three slightly beaten-up Pro V1s from my shag bag to my golf bag, because by doing that, I figured, I was cutting my average cost in half.
Recently, my friends and I have been using significantly less expensive balls, called Vice Pro. They were sent to us by Vice Golf, a German company, whose founders are shown in the photo above.
The company has just started selling in the United States, and it’s eager to receive the tsunami-like marketing boost that follows any association with the Sunday Morning Group. Vice is the official ball of the German Golf Association, and Vice Pro won a gold rating in Golf Digest’s 2015 Hot List, and Titleist has endorsed the design, in a way, by suing the company (and several others) for copying the Pro V1’s patented dimple pattern.
One of the many lawyers in SMG worked for Callaway during its (successful) lawsuit against Titleist over something similar, and the lawsuit took forever so I know from experience that we won’t have to send our balls back to Germany anytime soon. And that’s a good thing because everybody seems to like them—and not only because the ones we got have our (unpatented) logo on them. (Vice offers several personalization options.)
Vice balls are sold only online. The ones we got were a great price (free); they’re more expensive if have to pay for them ($35 a dozen for the top-of-the-line Pro balls), but they’re still cheaper than the competition, and they’re even cheaper if you’re willing to order more than one dozen at a time. (If you buy five or more, the price drops to $25 a dozen.) The shipping cost ($7) is the same no matter how many you order—a further incentive to stock up. Tim has already re-ordered, and as soon as we’ve got some cash in our slush fund we’ll think about adding the Vice logo to our Jägermeister sweatshirts or our Famous Smoke Shop hats.